Very impressed with the Blippar interactive ads. First time I had experienced the Blippar technology and the quick start up and recognition of the ad was lighting fast.
More impressive was the graphics and the fact you can zoom in on the ad by moving your phone closer to the page.
A nice feature also was the tap to rev the engine, gimmicky but in a good way.
I now find myself searching through magazines for more Blippar experiences. This might not be the future of advertising as it heavily relies on the user having the app but its a new direction that allows the user to engage with the brand more.
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